505 Games are thrilled to announce that Zumba Fitness® has taken the top spot in the UK games charts. The first fitness game to hold the number one slot since 2009, Zumba Fitness® has outperformed original forecasts and looks set to become a regular feature in the charts over the summer period.
If you haven’t heard about Zumba Fitness® already, you’re of the minority. With more than 10 million people in 110 different countries participating each week, Zumba® is the fitness program that helps people burn off the pounds with a unique blend of aerobic dance moves set to contagious Latin music.
Distributed under license from Majesco Entertainment and launched in November 2010, Zumba Fitness® was amongst the first, third-party Kinect titles that lets players dance hands free as they follow their onscreen instructor. The Wii and PlayStation®Move versions ship with an exclusive Zumba® belt which holds the controller on the player’s hip to track movement.
“We saw unprecedented pre-orders for Zumba Fitness® on Wii. However, even with the pre-order insight, Zumba’s performance has been phenomenal. It’s great to see the game at number 1”, said Ralph Pitt-Stanley, Commercial Director, 505 Games.
Ian Howe, Managing Director, 505 Games further enthused “This is a proud day for 505 Games. To see us at the number 1 spot is long overdue and it speaks volumes about the hard work that the team has put in.”
In the Zumba Fitness® exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso. The game features 30 infectious music tracks and routines—some exclusive to the game—led by Zumba® program creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba Fitness® video game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues. As you hit each move in rhythm with your on-screen Zumba® instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a Fitness-Party™ event at home with up to three other players, or take the party online with up to eight via PlayStation®Network and Xbox LIVE® online entertainment network play. All three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStation®Move versions ship with an exclusive Zumba Fitness Belt that tracks players’ hip movements as they dance.
Zumba Fitness® is available on Kinect for Xbox 360® and Wii now. The title will launch on PlayStation®Move later this month.