One third of Facebook users surveyed play games, but only 33% of them have ever played music related games on Facebook 96% of gamers would like to have more opportunities to challenge and compete against their friends 12% would pay extra to have access to their favourite artist’ latest tracks in interactive music games
New research released today at MIPTV/Connected Creativity from MXP4, the first social music gaming company, demonstrated the untapped potential of social music gaming on Facebook. Based on a survey of Facebook users, one third of Facebook members play games on the social networking site, and although music pages consistently rank among the top on the site, only 33% of self-reported Facebook gamers have every played a music-related game on the site.
MXP4’s Facebook survey also showed people are willing to pay for an improved experience. While only 6% buy extra items on Facebook games today, the research revealed that nearly 12% would pay extra to have access to their favorite artist’s latest tracks in interactive music games.
The survey also showed that, despite the popularity of games like Zynga’s Farmville, social Facebook gaming apps are not as social as users would like. While at present only 23% of those surveyed reported competing against their friends on Facebook, 96% said they would like to be able to challenge their friends and compete against each other on a regular basis if given the chance.
Albin Serviant, CEO of MXP4 commented, “We can see that Facebook users want more from games on social networks. They want to win prizes, but also have the opportunity to compete with their friends and personalize their games with music. It is clear that there is a increased demand for a personalized gaming experience”
“This survey only gives us a small snapshot of the trends and views of Facebook game players, but it demonstrates that there is huge potential for revenue,” continued Serviant. “Our survey showed that, those who spent money on games on Facebook spent on average $4.50 per month. There are 650 million people on Facebook today and one third of them play games. If 12% would pay extra for enhanced music-related games… well you do the math!”