Iceberg Interactive and Cezech developer Hammerware bring Family Farm to the urban masses

The latest farming title from Iceberg Interactive and developer Hammerware see’s a direct challenge to the might of Farmerama. Will the fledgling title be strong enough to topple one of the online giants of MMO gaming?

Family Farm is an innovative new sim game combining the addictive elements of both farming and life simulation games. Players can create and put themselves in control of a small Family Farm inhabited by various characters, each with different skills and needs. As the family grows, the house can be upgraded and the farm expanded into the surrounding area.

Iceberg Interactive CEO Erik Schreuder says: “We believe that with Family Farm we can make a significant entry into the casual market. So far we have focused on certain niche genres to establish ourselves, but with Family Farm we strive to reach a very broad audience indeed. Family Farm has a combination of cute graphics, tycoon and time management gameplay features and life-sim elements, such as feeding the working crew, newborns that grow up to work on the farm, caring for animals and much more. If you are looking for a farming game with more depth than current farming apps on social networks, then Family Farm definitely is the game for you.”

In Family Farm, the harvesting season is short with activities taking place in real-time, so players will need to manage their farm workers efficiently. They must prepare the soil, sow the seed and harvest crops, care for livestock and cook meals to stay energetic. Over time and when well managed, family members will improve their skills and work faster. External labour can be hired, but will be expensive. If the house is upgraded enough, perhaps new babies will be born, who will later contribute to the Family Farm. Farming was never this much fun!

“From the moment we announced Family Farm by releasing a short demonstration video, there has been a lot of interest from various publishers. We know Iceberg Interactive to be both indie-friendly as PC-focused, building its portfolio by adding remarkable titles of every genre. Family Farm is much more than just your typical casual game or tycoon title and we believe that Iceberg Interactive is the right publisher to market it well.” says Martin Prochazka, producer and lead programmer of Hammerware.

Videogames publisher Iceberg Interactive and Czech development studio Hammerware today announce that they have struck a publishing deal for PC farming simulation game Family Farm in several territories. The boxed product of Family Farm will be released in May 2011 by Iceberg in the UK and Ireland, as well as France, Scandinavia, Benelux, Australia and New Zealand.

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