UBISOFT AND NIVEA STRENGTHEN YOUR SHAPETM: FITNESS EVOLVED WITH RELEASE OF FREE DOWNLOADABLE WORKOUT
New “NIVEA Tone-Up with Sarah Maxwell” Program Now Available via Xbox LIVE Marketplace
Ubisoft and Nivea announced that customers of Your Shape: Fitness Evolved, the revolutionary fitness game for Kinect™ for Xbox 360® can now download new workouts developed in collaboration with NIVEA’s fitness & lifestyle expert, Sarah Maxwell. The workouts, called “NIVEA Tone-Up with Sarah Maxwell” will be available for free on the Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft starting today.
“NIVEA Tone-up with Sarah Maxwell” delivers six new exercises aimed at helping women tone their bodies, a new in-game NIVEA room and audio tips that are available during the workout. The program also incorporates recommendations for NIVEA’s skincare products, such as Q10 Firming Body Lotion and Good-bye Cellulite Gel Cream. The result is an original and holistic regime for fitness and beauty that is available as a free download to Your Shape: Fitness Evolved’s 500,000+ customers.
“Your Shape: Fitness Evolved is the most advanced, most popular fitness game available for the Kinect for Xbox 360, and today, thanks to our partnership with Nivea, it’s reinvigorated and stronger than ever,” said Geoffroy Sardin, EMEA VP sales and marketing at Ubisoft. “Nivea chose Sarah Maxwell as their fitness expert, and we’re very happy to offer a free, interactive workout program that such a great specialist has personally developed, bringing a truly unique value for our customers.”
By taking advantage of Kinect for Xbox 360, Your Shape: Fitness Evolved puts the player in the centre of the game, offering an immersive and rewarding fitness experience for men and women to stay in shape and reach their personal goals. Ubisoft and Nivea previously partnered to include a Nivea-sponsored workout in the game when it was released, and today’s delivery of The NIVEA Tone-up Program with Sarah Maxwell is part of the two companies’ commitment to deliver additional downloadable content this year.
“At NIVEA we are very enthusiastic about this new and innovative partnership” comments Jean-Francois Pascale, Director Global Business Unit Body Care at NIVEA. “With Your Shape: Fitness Evolved our consumers will be encouraged to combine skin care with fitness in the most innovative and easy way, which will enable them to feel better in their body.”
For more information about Your Shape: Fitness Evolved, please visit: http://www.yourshapecenter.com/.
For more information about NIVEA please visit: http://www.nivea.com/