UTV IGNITION ENTERTAINMENT PROUDLY ANNOUNCES COMPLETION OF

UTV IGNITION ENTERTAINMENT PROUDLY ANNOUNCES COMPLETION OF EL SHADDAI: ASCENSION OF THE METATRON      

UTV Ignition Entertainment Ltd., A leading global developer and publisher of original interactive entertainment, is proud to announce the completion of its Tokyo Studio’s innovative new action adventure game, El Shaddai: ASCENSION OF THE METATRON for the PlayStation®3 and Xbox 360® entertainment platforms. The highly anticipated game will debut on Thursday, April 28th, 2011 in its native Japan. Details of the subsequent European and North America launches will be announced shortly.

El Shaddai: ASCENSION OF THE METATRON is an epic original adventure inspired by an alternate telling of biblical mythology as narrated in the ‘heretical’ Book of Enoch, part of the Dead Sea Scrolls. The game has been developed by a ‘dream team’ internal Japanese studio whose former credits include iconic multi-million selling franchises such as Devil May Cry, Resident Evil, and Okami.

The three-year development cycle of El Shaddai: ASCENSION OF THE METATRON has been a uniquely cross-cultural endeavor, with a clear intent to synergize the precise gameplay and compelling artistry of Japanese game design with a groundbreaking story line inspired by Western mythology. It also represents the first of several exciting new blockbuster gaming properties that UTV Ignition Entertainment will reveal over the coming months.

“The creation of El Shaddai has truly been a long and exciting journey, and yet there is still much to be done to prepare for the game’s launch. So far, the public’s response to the game has been very encouraging, and I hope that the final product will greatly exceed their expectations. I also look forward to having time to consider the future direction of the El Shaddai franchise,” said Game Director Sawaki Takeyasu.

UTV Ignition Entertainment is launching a monumental international marketing campaign to support El Shaddai: ASCENSION OF THE METATRON that will aim to mirror the game’s disruptive, pioneering spirit. Japanese fans have already displayed their voracious appetite for El Shaddai goods, snapping up the entire run of limited edition “Lucifel” and “Enoch” styles crafted by renowned Tokyo-based designer Edwin Jeans within three minutes of availability. Look forward to future announcements of strategic partnerships with goods manufacturers that will significantly expand the universe of El Shaddai in Japan, Europe, and North America.

For more about the game visit http://elshaddaigame.com   

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