Tencent – the world’s biggest social network has been confirmed as the first keynote address for Edinburgh Interactive 2011, the video games industry’s foremost event celebrating the culture of games and interactive entertainment. Tickets for Edinburgh Interactive 2011 are also available to purchase as of today.

Tencent, which has over 650 million members, will give a keynote speech looking at the development of the company, its impact on lifestyles and how it has influenced the way hundreds of millions of Internet users in China communicate with one another.

At the same time, Registration for Edinburgh Interactive 2011 has also opened with immediate effect. Professionals from games, media and all areas of interactive and entertainment can register at link.

As of November 2010, Tencent is the third largest internet company in the world behind Google and Amazon with a market capitalization of US$38 billion. Its diverse services include social networks, Web portals, e-commerce and multiplayer online games. It also operates the well-known instant messenger Tencent QQ and runs one of the largest web portals in China, With over 650 million user accountscurrently active, Tencent QQ boasts the world’s largest online community. The number of simultaneously online accounts has sometimes even exceeded 100 million.

As one of the four online platforms of Tencent, Tencent Games is a world-class online game developer and operator, and is recognised as the largest online game community in China. In line with the Tencent online life strategy, Tencent Games is “dedicated to the sustainable development of long term game-related products that are both healthy and competitive, catering to users’ fundamental needs and ensuring ease of application”. With an open attitude, Tencent Games has set benchmarks in multi-segment online game markets and achieved great results by implementing a combination of in-house development and diverse cooperation with other companies.

Edinburgh Interactive Chairman David Yarnton said: “The Tencent keynote will be a fascinating insight into not only the world’s biggest social network, but a revealing look at how China is developing interactive and social media. It is great news for this year’s event.”

Edinburgh Interactive was created in 2003 as an annual event to celebrate the creative culture of interactive entertainment. EI is for developers, producers, professionals, creators, advertisers, thinkers, artists; facilitating links and creating a platform for discussion across the spectrum of interactive digital media. Through two days of conferencing and unique networking events, Edinburgh Interactive will connect you with the digital trendsetters of today and the upstarts of tomorrow. Come and be a part of EI where businesses, brands, creative leaders, and consumers come together in a truly inspirational setting.

Edinburgh Interactive is part of The Edinburgh Festival – the biggest cultural festival in the world. EI delivers a lively schedule from a wide range of industry sectors including games, social networking, mobile entertainment, education, music, film and television. It also plays host to a range of free events including a games showcase and the Games Screening programme.


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