Leading PR agency chosen by Codemasters to be its retained UK agency for 2011
A veritable coup for the talented guys and girls behind the Lunch PR team as they win the lucrative Codemasters UK retainer contract for 2011.
Lunch, a leading video games and entertainment PR agency, today announced that it has been appointed as the retained lifestyle and specialist support PR agency for award-winning games developer and publisher Codemasters.
Lunch secured this high-profile account following a two-stage competitive pitching process that took place between a number of leading agencies. The brief involved the presentation of insights and strategies relating to the changing media and communications landscape in 2011, as well as topline ideas for Operation Flashpoint: Red River and DiRT 3, both key franchises in Codemasters’ 2011 portfolio.
Rich Eddy, Director, Communications for Codemasters, said:
“The experience, enthusiasm and expertise inherent within the team at Lunch shone through in both their strategic approach to media communications for the year ahead and in their recommended campaign direction for Codemasters’ flagship franchises. Having known and enjoyed working with the team’s leaders in the past, this combination of creative forces will deliver great results in the year ahead.”
Danielle Woodyatt, Managing Director of Lunch, said:
“We are delighted to have won the Codemasters account, and to be working with one of the UK’s top video games publishers and developer, particularly considering its exciting plans for 2011. Lunch is already putting into action some of the creative ideas for Operation Flashpoint: Red River and DiRT 3 that were part of the winning pitch.”