We Sing does it for charity with Heart Research UK

We Sing does it for charity with Heart Research UK


Nordic Games announces Sing for your Heart week support


Nordic Games has teamed up with Heart Research UK as the official video game partner for Sing for your Heart week, running from today until 15th December.Sing for your Heart is Heart Research UK’s annual campaign to get everyone singing and helping to raise money for pioneering research into the prevention, treatment and cure of heart disease.

People all over the UK organise carol singing, sponsored sing-songs, karaoke, concerts and gigs to raise money for research to help people with heart disease lead healthier, happier, longer lives. As part of its support, Nordic Games will give away a copy of We Sing Robbie Williams every day of Sing for your Heart campaign week with one lucky person also in with the chance of winning a Wii.

“Everyone already knows the We Sing range of games are fun to play, but it’s great to be teaming up with Heart Research UK to help raise awareness of the charity,” said Nik Blower, Sales and Marketing Director, Nordic Games. “This is a long term relationship and we’re planning more ways in which we can get involved with Sing for your Heart in the future.”

Barbara Harpham, National Director of Heart Research UK added: “We’re absolutely delighted that Nordic Games is supporting our Sing for your Heart week. Singing is such a great way to have fun with your friends and family and, at the same time, give your heart and lungs a good workout.”

To be in with a chance of winning people must send a text Heart99 to 70099 between 8th and 15th December. Text messages cost £1 plus standard network message charge (based on service provider rates) and each text will result in a minimum 88p donation to Heart Research UK for each text message entry.

Winners will be announced at 10am every day on We Sing Game’s Facebook page www.facebook.com/wesinggame and official website www.wesinggame.com, where full competition terms and conditions can also be found.

Research has proven that singing is good for you – experts claim the health benefits are both physical and psychological.

Professor Graham Welch, Chair of Music Education at the Institute of Education, University of London, has studied developmental and medical aspects of singing for 30 years. He said: “The health benefits of singing are both physical and psychological. Singing has physical benefits because it is an aerobic activity that increases oxygenation in the blood stream and exercises major muscle groups in the upper body, even when sitting.

“Singing has psychological benefits because of its normally positive effect in reducing stress levels through the action of the endocrine system which is linked to our sense of emotional well-being. Psychological benefits are also evident when people sing together as well as alone because of the increased sense of community, belonging and shared endeavour.”

To find out more about getting involved in Sing for your Heart visit www.heartresearch.org.uk or call 0113 2347474.


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