Midnight Mass For The Kinect Faithful

Celebrate a Controller-Free Gaming Revolution at Kinect Midnight Openings

Special guests to join consumers for the official retail launch of Kinect for Xbox 360 at GAME’s Oxford Street store

The entertainment launch of the decade has arrived, and it will certainly be a night to remember. Consumers will gather at Oxford Street GAME on November 9th to witness the official launch of Kinect for Xbox 360 which is set to provide an entertainment experience like no other.

In a UK first, Video Kinect will be set up in-store at Oxford Street, allowing mystery special guests to speak live with the first person in the queue for Kinect at GAME Leeds. Come midnight, doors will open and GAME staff will be on hand to assist shoppers at the tills. Over 300 other GAME and gamestation stores will also open nationwide.

“Kinect for Xbox 360 is set to revolutionise the way people consume entertainment – not just games but movies, music and keeping in touch with friends and family,” said Stephen McGill, Director of Xbox and Entertainment, UK & Ireland. “Playing Kinect is natural, intuitive and brilliantly fun, and we’re very excited to bring it to hundreds of thousands of families across the country this Christmas.”

Completely free from controllers, Kinect immerses you in dance and fitness, racing and sports, action, adventure and party games, offering something for everyone on your Christmas gift list. Nineteen Kinect-enabled game titles from the industry’s biggest publishers will debut in November, including “Dance Central” (MTV Games/Harmonix), winner of the Game Critics “Best Original Game” Award at E3 2010.

“We are delighted to be the official retail launch event partner for Kinect for Xbox 360. Our staff and customers are so excited about getting their hands on it and we’re opening stores across the country to ensure they can be the first to experience it,” said Martyn Gibbs, Regional Managing Director for UK and Ireland, GAME Group. “The launch at our Oxford Street store will be particularly special with some very exciting special guests joining us for this great night – as well as hosting the first UK Video Kinect call!”

Kinect launches on 10th November in the UK at £129.99 ERP for the stand-alone Kinect Sensor and “Kinect Adventures” game, or £249.99 ERP for the all-in one Xbox 360 Kinect Console Bundle including the new Xbox 360 4GB console


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