JustGiving, the UK’s largest online fundraising platform, and the international children’s charity War Child have teamed up with Sports Interactive and SEGA’s award-winning gaming series ‘Football Manager™’ in a cause-related marketing partnership launched this week (05 November).
Football Manager 2011, the sixth in the series, will include JustGiving and War Child banners on the virtual advertising boards alongside the pitch, which when clicked, will allow users to make donations to War Child via the JustGiving website. This innovation in fundraising within the game, is thought to be the first of its kind. For every Football Manager 2011 game sold, 10p will be automatically donated to the charity to support children affected by war. Copies of the game can pre-ordered at www.footballmanager.com/pre-order.
Speaking of the initiative, Jamie Parkins, Charity Product Manager at JustGiving, said: “At JustGiving we’re always looking for new ways to support the thousands of charities that use our site to raise crucial funds. This innovation with Football Manager is breaking new ground for all the parties involved. We think it’s a great way to help raise more awareness of War Child and raise important funds, enabling it to further its work with children affected by the devastation of war in some of the most dangerous areas of the world.”
Sara Bowcutt, Head of Corporate and Donor Fundraising at War Child, said: “War Child has always strived for innovation in fundraising and our partnership with football manager encompassed this. We’re really pleased to be involved in this new initiative with JustGiving that not only offers new opportunities to raise income but helps to raise vital awareness about War Child. Our partnership with football manager is very important to our work with children affected by war’.
To celebrate the launch of the game, JustGiving and War Child are running a competition to win a Sony PSP console and a copy of Football Manager 2011. To enter, simply re-tweet the following:
To win a Sony PSP and a copy of #FM2011 http://just.ly/bI68M2 retweet this and follow @JustGiving + @WarChildUK #jgcomp
(Entries close on Friday 12 November).
War Child, established in 1993, is an international charity that aims to protect children living in the world’s most dangerous war zones. The charity is currently working in Iraq, Afghanistan, Uganda and D.R. Congo. To find out more about the work of War Child, visit www.warchild.org.uk.
In the UK, over 9,000 charities have joined JustGiving since 2001. More than 12 million people have together raised a staggering £700 million for charities through the JustGiving website.
The new Football Manager game is on sale from Friday 05 November from all good retailers.