Eutechnyx appoints new Marketing Manager
Jason Collins joins the Gateshead-based games developer
Eutechnyx, one of the world’s leading independent game developers, has appointed Jason Collins as its marketing manager; an experienced CRM and SEO specialist who will spearhead the company’s user acquisition strategy during the build-up to the launch of its mass market racing game, Auto Club Revolution (ACR).
“I’m delighted to be able to announce the appointment of Jason Collins as marketing manager and that he heads-up the campaign for Auto Club Revolution,” commented Darren Jobling, COO Eutechnyx. “We’ve invested heavily in ensuring that ACR will deliver an online experience that is both unique and has wide audience appeal, Jason adds invaluable experience at generating and retaining users and he will be instrumental as we deploy our consumer marketing strategy across all titles including ACR and NASCAR The Game 2011.”
Collins will join community manager, Gregg Baker and marketing coordinator, Carol Larkin at the company’s Gateshead studio.
“I’m really excited to be joining Eutechnyx,” said Jason Collins, marketing manager Eutechnyx. “The recent announcement detailing the acquisition of the NASCAR license plus the move to online with Auto Club Revolution has signalled the future direction for the company and I’m delighted to be a key part of it.”
Collins brings with him over three years of online marketing management experience, most recently having worked as CRM Director for an online gaming network, managing leading UK online brands and overseeing CRM and acquisition activities.
For more information on Eutechnyx visit http://press.eutechnyx.com/ or follow the company on Twitter @Eutechnyx.